Based on the best-selling book, “Sold,” by Patricia McCormick, the movie adaptation had two goals. One, raise awareness about the horrors of human trafficking. And two, help raise money to fight this silent epidemic that is ravaging both the planet and future generations. Since it’s such a complex issue, they needed a way to quickly get their mission across to a variety of audiences one their world tour for support. We chose a video. A powerful prelude to each fundraising event; a memorable few moments to anyone who saw it. Essentially, it’s a mood piece that sets up a larger, more difficult conversation that uses jarring facts and emotion to encourage action. Now. This work was produced at tether.