For the Grand Opening of this batch-distillery’s first tasting room in Seattle, they wanted to make a potent splash in the neighborhood announcing their presence. Brian Piper and I developed a campaign featuring their signature whiskey, aimed at discerning connoisseurs. Steeped in attitude, with a touch of reckless abandon—just like a successful night out with your besties—these posters covered their Capital Hill neighborhood a week before opening. Coasters, framed restroom prints and a few other hand-crafted touches completed the on-site experience.