Cloud technology is innovating so fast, that all the main players face a singular, similar problem—how to explain it all. The timelines are practically non-existent, the budgets for each new product/feature squeezed due to the amount of explaining there is to do across the board, and gathering key players (on three separate continents, so far) for meaningful conversations is in itself a daunting challenge. We started by creating a singular voice. Then developed a unique Microsoft illustrative style that could be replicated fairly quickly. Then let the international conference calls begin! To date, we’ve created a dozen or so of these script-driven videos, and barely scratched the surface. The intent here, is to create a unifying body of work that can easily be updated and added to—that in time will tell the full story of Azure, the Microsoft Cloud. Aside from writing the scripts and lending a hand with concepting the boards, I also do the VOs. Nice gig, if you can get it.