Hey, I did a Super Bowl spot! McCann in Chicago had a passel of teams working on the introduction of the newest Chevy Suburban—the TV would lead the rest of the creative for the line's first wave of marketing. The deadline was tight and the stakes were high, as they say. The brief was simple: this is a big family vehicle, made for hauling around big families and all their stuff. My initial concept featured meerkats (honestly, the way they just kinda stand around in groups observing life cracks me up…), but the die-hard patriots over at Chevy insisted meerkats were simply un-American. Enter the prairie dogs. Still a fun spot with a simple message, nonetheless.