After several projects for Amazon, they wanted to see what we could do to with getting people to use their cloud storage feature (Free with Amazon Prime, yet research showed very few people even knew they had it). This campaign features extreme users that are victims of their various passions. Essentially, they’re everyday digital hoarders. And boy does Amazon have just the thing for that—Unlimited Storage! The click through rate on the banners was the highest the Prime group had encountered up until these ran.